Taking on the omnipresent sales pitch in SOHO, on Sept. 12, 2005 I erecting two panels of cotton-candy colored paintings with one simple statement: "As targets of global corporations perpetuating fear, we consume beyond need creating a cycle of slavery." Optimally suspended 12' high at the corner of Watts and Thompson at the entrance to the Holland Tunnel in SOHO, my 9ft' wide paintings keep company with over 10 giant billboards within immediate vicinity. The large panels, painted on the back of recycled billboard vinyl (an old pharmaceutical ad), subversively challenge the surrounding sales pitches with the simple image of doe-eyed figures and stamped text. With clunky hands and feet clearly waiting for the next message selling them a "a better life," these figures encourage the audience of Holland Tunnel drivers - who sit in traffic for hours awaiting their release from the city - to consider a simpler way.

Generously hosted by George Bliss of The Hub Station NYC, the installation was removed Sept. 18, due to the his eviction from the space, illuminating the contiuned greed of our society.

I maintain that this work communicates a sense of fear, frustration, disillusionment, fragmentation, isolation, sadness and hope. Endless hope. A kind of hope that current day New York City - and the United States - could use.

Brutal irony, also, is that the Bannana Republic ad's text reads "Find the Art in the Everyday.com."

It works for me.