Art as catalyst for social change.

Susan Ritter





 

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All images ©1997-2007 Susan J. Ritter




     

     

 

The image below shows the location of the installation in relationship to the Conde Nast building
(to the left of the circle) which is a corner building of Times Square. What is shown is 42nd Street,
looking at the intersection of 42nd and Broadway (left corner of picture, under the Ticker-Tape).

I would like to thank the hosts of the installation: A pioneering arts organization for the 21st Century, in the heart of Times Square, chashama encourages the creation of new, experimental and thought provoking work by emerging artists and arts organizations, as well as acting as a fiscal sponsor for individual artists. More information can be obtained by visiting their web site at www.chashama.org.

A great article about those behind chashama can be found here.

I have a vision for a new Times Square, and for two weeks in January, I put my Times Square Proposals out for the public to see. The installation included my conceptual photo-collage proposals paired with the actual large-scale paintings that are in the digital prints. The idea is to replace some of the pervasive advertising in Times Square with paintings of equal size. The idea hints at a subversive intent to propel the sales pitch out of Times Square, and replace it with art and the vision of the ordinary individual. In a time when advertising in NYC is on the decline, and many Times Square banners remain empty, I challenge a rethinking of public spaces and say "Why not?!"

My work, expressive in nature, is a good match for integration into Times Square. The work utilizes a predominately warm and attractive color palette and adds an emotional depth that starts to quiet the viewer, stirring a variety of emotional positions, communicating a sense of fear, frustration, disillusionment, fragmentation, isolation, sadness and hope. Endless hope. A kind of hope that current day New York City could use.

To encourage the everyday passersby (at least 30,000/day) I changed the installation four times. Below I chronicle the changes. The initial installation started with just the paintings, staying true to my philosophy that art in public spaces is an unalienable right of society's. However, when I integrated the actual digital prints (the proposals), there was a noticeable shift from "art in public spaces" to "imagine these proposals becoming reality." I felt the shift, and went with it. I actually really enjoyed the shift and found it to create a much stronger installation.

To see the actual installation images larger, click on the respective area in the picture/s below.